Write the content for each channel

The Content section of the editor changes with the channel. This page lists the fields for each one. Fields that accept text can contain variables.

Before you start

Create a template for the channel, or open an existing one. The Live preview on the right shows how the message looks as you type.

Push

Open the seeded Autumn Sale push template to see a push template.

Field	What to enter
Title	Up to 500 characters. A counter under the field shows how many you have used.
Message	Up to 2000 characters. Variables, filters and conditions are allowed.
Image URL	Optional. Shown large on Android and as a thumbnail on iOS.
Deeplink	Opened when the notification is tapped, for example app://orders/{{event.orderId}}. Select Insert smart link to pick or create a smart link (needs permission to view smart links).
Action buttons	Up to 3. Each has a Label, an Action id and a Deeplink. Select Add button to add one. Only the label is required. A button with no deeplink opens the notification's deeplink. iOS shows buttons only when the app includes the TrueEngage notification service extension.
Sound	Optional name of a sound bundled in the app, such as chime.caf. On Android the sound is res/raw/chime. An unknown name plays the default sound.
Time to live (seconds)	How long the push service keeps retrying an offline device.
Platform overrides	Optional JSON with android, ios or web keys.

Coloured and bold push text (Android)

Next to the Title and Message fields, select Style to open a small panel. Select some text in the field first, then:

• Choose Bold, Italic or Underline.
• Choose a colour from the swatches, or enter a custom colour in Custom colour, hex (3, 6 or 8 digits, such as #f97316) and select Apply. The panel shows the contrast against a light and a dark notification and warns when it is low.
• Select Clear styling to remove it.

Colour and style show on Android SDK 0.9.0 and later only. Every other platform shows plain text, and the previews for iOS and Web show the plain text too. If you type a < or & in a styled field, it stays as written. See Push notifications in the SDKs.

The preview has iOS, Android and Web tabs. Next to every text field, Insert opens a panel for variables, filters and conditions. See Personalise a template.

Text fields colour the variables, filters and conditions you type, so you can see where each one starts and ends.

Email

Open Cart reminder email.

Field	What to enter
From	Sender address. Leave empty to use the provider's default sender. A campaign can override it.
From name	Name shown to the recipient.
Reply-to	Optional. Replies go here instead of the From address.
Subject	The subject line. Variables are allowed.
Preheader	A one-line summary shown next to the subject in the inbox.
HTML	MJML or HTML. Use {{block.footer}} for shared blocks. Select Insert smart link to add a smart link.
Plain text fallback	For clients that do not render HTML. It also has Insert smart link.

SMS, MMS and RCS

SMS, MMS and RCS share one editor. The create page also shows a DLT registration section for Indian SMS.

Field	What to enter
Message	The text. A counter shows characters and segments, and flags Unicode. Insert smart link adds a smart link. For DLT SMS the link is sent exactly as written, so add the attribution parameters yourself. See Smart Links overview.
Sender ID	The six-character header registered on DLT.
DLT template id	Must match the registered DLT content pattern.
Force Unicode encoding	Sends as Unicode even if the text is plain.
Rich cards	RCS and MMS only. A JSON array of cards with title, description, media and suggestions.

Under DLT registration enter the DLT category, DLT entity id and DLT template id from the DLT portal. Validation checks the text against the registered pattern.

WhatsApp

WhatsApp templates are reviewed by Meta, so the editor is a designer with a chat preview. Open Order shipped WhatsApp.

1. Under Vendor approval, choose the Provider. Providers come from Channels. The demo workspace has none, so the list is empty.
2. In Template, set the Template name (lowercase letters, digits and underscores), the Language and the Category: Marketing, Utility or Authentication.
3. In Header, choose a Type: None, Text, Image, Video, Document or Location. For media, enter a public URL or use Browse to pick a file from your asset library. See Use files from the asset library.
4. In Body, write the Message text (up to 1024 characters). Use {{1}}, {{2}} for variables, or select Add variable. For each variable enter a Sample for review and a Value at send time. Type @ in the value field to insert a personalisation token.
5. Optional: add a Footer text (up to 60 characters).
6. Optional: add up to 10 Buttons: quick reply, website, phone number or copy code.
7. Save the template, then select Submit for approval. Use Refresh status to check Meta's decision.

Authentication templates have fixed wording. You choose Add security recommendation, Code expires in (minutes) and the OTP button.

A warning box titled Check these before submitting lists anything the designer finds wrong.

Related

• Personalise a template
• Versions, checks and publishing