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Conversion history

Follow the background runs that credit or remove conversions on past events.

Updated 23 Oct 2026 1 min read

The Conversion history tab lists every run that applied a conversion change to past events. A run first removes what its change replaces, then credits past events by the same rules as new ones.

When a run is created

A run starts when you save a change and choose to apply it to past events:

  • Marking an event as a conversion, changing its window or value property, or turning it off. See Manage events.
  • Editing the goals of a campaign or flow.
  • Importing events that match a goal. See Data imports.

Read the history

  1. In the sidebar, open Data, then Data Management, and select the Conversion history tab.
  2. Each row shows the change, its status, the result (credited and removed counts), who requested it and when.

Conversion history tab

A running run shows a progress bar with events scanned. A queued run starts when the run ahead of it ends. A failed run shows its error. A cancelled run keeps what it already changed.

Cancel or retry a run

Select the three-dot menu on a row. You can open the event, cancel a queued or running run, or retry a failed one. A count next to the tab name shows how many runs are in progress.

Use the refresh button to update the list.

What happens next