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Introduction

What TrueEngage is, how it collects events and reaches people over push, email, SMS and in-app messages, and which docs to read first.

Updated 23 Oct 2026 1 min read

TrueEngage is a customer engagement platform. You send it what your customers do (events). It groups people into segments. You reach them with campaigns and flows over push, email, SMS and in-app messages.

What you can do

  • Collect behaviour. Install an SDK in your Android, iOS, Flutter or web app, or send events from your backend.
  • Know your audience. Every person has a profile with attributes, devices and a timeline of activity.
  • Reach people. Send a one-time or recurring campaign, trigger a message from an event, or build a multi-step flow.
  • Send safely. Consent, frequency caps, quiet hours and do-not-disturb apply to every send, so you do not have to rebuild those rules.
  • Link into your app. Share smart links that open the right screen, or send them to the store first. See Smart Links overview.
  • Measure. Track delivery, engagement and conversions in Analytics.
  • Feed your ads. Send conversions to Google Ads, Meta and Google Analytics 4, and sync segments as ad audiences. See Ad platforms.

Who these docs are for

  • Marketers and product teams use the console to build segments, campaigns and flows. Start with the quickstart, then read core concepts.
  • Developers install an SDK and call the API. After the quickstart, read the API overview.

Where to start

  1. Quickstart. Sign up and see your first event in about 15 minutes.
  2. Core concepts. The words used across the console and the API.
  3. Test and Live. Why every workspace has two environments.
  4. API keys. Create the keys your apps and servers use.
  5. Team and roles. Invite colleagues and control what they can do.