Offers that land after lunch
One send time for a whole country means half your customers get the lunch deal at 3 PM.
Lunch offers in each customer’s local time, order updates on the phone that ordered, and win-back journeys that know a regular from a lapsed diner.
- QSR
- Cloud kitchens
- Delivery
- Grocery
- Beverages
12:30local time, per customer, for the lunch push
6channels from a single journey
5RFM groups, from Champions to Inactive
100%of discounts measured against a control group
01 What breaks today
Where engagement in food & beverages breaks
Order updates on the wrong device
The rider is outside and the “out for delivery” push went to the tablet at home.
Discounts for people who would buy anyway
Blanket coupons leak margin to regulars. Without a holdout, nobody can see it.
02 Playbooks
Journeys built for food & beverages
Daypart
The lunch rush, in every time zone
Schedule by the customer’s local clock, pick the dish by affinity, and let quiet hours and a shared frequency cap keep the offer welcome.
PushIn-app
- entry11:45 customer-local
- splitAffinity: top cuisine
- sendPush with favourite dish
- exitGoal: Order Placed
03 A day in the life
One customer. Six moments. One platform.
Every message below comes from the same profile, the same send gate and the same frequency caps.
04 Measure it
See what worked, not just what was sent
- From menu view to orderFunnels show where hungry users drop between browsing, cart and checkout, and which segment converts best.
- Spot the lapsing regularRFM models separate regulars from users who are slipping, and save the group for a nudge at lunch.
- Measure the discountHold-out groups show the orders a coupon created, not the ones it only discounted.
- Watch retentionRetention reports show how many first-time customers come back, week after week.
05 Built in
Guardrails that come standard
- Quiet hours, localNo 7 AM dinner offers: DND follows each customer’s time zone.
- Shared frequency capsNamed caps across campaigns and journeys, enforced in one send gate.
- Unique couponsPer-user codes rendered at send time, redeemed once.
- Holdout liftGlobal control groups show the orders a discount actually created.
06 More industries
Same platform, different moments
Serve your first local-time lunch push this afternoon.
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