Start free, upgrade when you outgrow the sandbox. Every plan runs on your own vendor credentials.
Everything you need to ship the first journey.
For teams running always-on lifecycle programs.
Regulated, high-volume, multi-workspace.
Prices in USD, exclusive of applicable taxes, for organisations billed outside India. Transactional sends are billed per message at channel cost, not against MAU.
Slide to the number of monthly active users you expect. Test environments never count toward the quota.
These capabilities are ticked for all three plans in the comparison below, including the free one.
| Billed yearly | Starter | Growth | Scale |
|---|---|---|---|
| Channels | |||
| Push, email, SMS, WhatsApp, RCS, in-app | Included | Included | Included |
| Country routing and weighted vendor split | Included | Included | Included |
| Sending domains with unsubscribe and preference centre | Included | Included | Included |
| Your own vendor credentials | Included | Included | Included |
| Custom vendors (declarative) | Not included | Included | Included |
| Sandboxed custom scripts (Tier 2) | Not included | Not included | Included |
| Audience and orchestration | |||
| Segments | 50 | Unlimited | Unlimited |
| Flows | 10 | Unlimited | Unlimited |
| Real-time segments | Not included | 10 | Custom |
| Approval workflows and hold-out groups | Not included | Included | Included |
| Analyze and connect | |||
| Built-in and custom dashboards | Included | Included | Included |
| Trends, Breakdown and Retention reports | Included | Included | Included |
| Funnels up to 20 steps and RFM models | Included | Included | Included |
| Web, Android, iOS and Flutter SDKs and the public API | Included | Included | Included |
| CSV imports with a dry run | Included | Included | Included |
| Environments and data | |||
| Test and Live environments | Included | Included | Included |
| Sandbox delivery with allowlist | Included | Included | Included |
| Data region chosen at signup | Included | Included | Included |
| Roles with a Test and Live overlay | Included | Included | Included |
| Test to Live promotion with gates | Included | Included | Included |
| Dedicated data region and VPC peering | Not included | Not included | Included |
| Security and support | |||
| SSO, audit log export, DPO tooling | Not included | Not included | Included |
| Support | Community | Email and chat | Named engineer |
| Uptime SLA | Not included | Not included | 99.95% |
A monthly active user is any profile that receives a message or emits an event within the calendar month, counted per environment. Test environments do not count toward the quota.
They are billed per message at channel cost, not against MAU, because a customer receiving an OTP may never be a marketing audience.
Yes. Every channel runs on your own provider credentials, envelope-encrypted, so you keep your existing rates, sender IDs and DLT registrations.
Organisations billed in India pay in INR, with GST added to the invoice. Organisations billed outside India pay in USD. Pick either currency above to see the matching price; the plan and its limits are the same.
You choose the data region when you set up your organisation. India is available today, and the SDKs point at it by default.
Your first 10K monthly active users are on us. Upgrade in the console the day your audience outgrows the sandbox.